Upper Crust Bakery

Logo Design

PRODUCT DESCRIPTION

The client, Upper Crust Bakery, moved to a new location and needs a new logo.  The bakery is known for its fresh baked goods from recipes passed down through generations from their home country of France.  For my logo, I wanted to symbolize the fact that the bakery takes pride in its French heritage as well as its fresh, local ingredients.  To this end, I chose a Fleur de lis for the bakery’s mark.  The Fleur de lis is a classic symbol for France that has been used for centuries.  However, to incorporate the bakery aspect, I changed out the top part of the symbol for wheat stalks.  In addition, to emphasize the bakery, the overall shape of the logo resembles a slice of bread.