March Freebies!

Hello Sunshine!!

March is almost upon us! While January seemed to linger forever, February is flying by!

March is such a lovely month. It begins the transition from winter to spring. I start dreaming of the beach– the white sand, warm water, ocean breezes, and of course, sunshine! However, living in Florida, we always have sunshine! 🙂

As I started thinking of what I wanted to do for wallpapers for the month of March, I decided to focus on the four leaf clover. It’s a rare form of the three leaf clover. If you want to find out more about the four leaf clover you can read about it from Wikipedia here.

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Let’s Get Social – Part 3

Pinterest. How do you even say that? That’s what I first thought when I heard of this new social media site about 7 years ago. Pinterest was started in 2010 and quickly grew. It is a visual interest social media giant. In it, you create boards that can be named and categorized. For example, you can create a recipe board or fashion board or a seasonal board. The opportunities are endless.

So for a business, is it worth it?

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Let’s Get Social, Part 2

Let’s talk the social media giant…. Facebook.

It is clear that Facebook has a huge potential for marketers to harness its reach and produce a great ROI. Here are some hard numbers from impactbnd.com:

  • 76% of users look for interesting content on Facebook and content consumption on Facebook has increased 57% since 2014.
  • 66% of social media users log on to learn about new products and services.
  • Customers who like a business on Facebook are 79% more likely to make a new purchase than non-fans.
  • A 2015 study found that 52% of consumers were influenced by Facebook when making both online and offline purchases—and rising.

(https://www.impactbnd.com/blog/how-effective-is-facebook-advertising-the-truth-about-facebook-roi)

Because of this, businesses using Facebook to market to their audiences are in a good position. 

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The “Ber” Months and a *free* iPhone Wallpaper Background

Hello September!

It’s officially the “ber” months and while I love summer, the beach, the sun and all things fun, there is a little overwhelming excitement for the last few months of the year. For starters, September is my birthday month, along with several special people in my life. It certainly kicks off the idea of fall. Yes, I live in Florida and we don’t really have a fall per se. But that doesn’t mean I can’t enjoy the *idea* of fall. Sweater weather, scarfs, falling leaves, crisp air, changing colors, and yes, most definitely yes, EVERYTHING pumpkin!

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Finishing Strong

This class is coming to an end. I am in the final week and I thought I would take some time to reflect on my learning. Social media is here to stay and marketers, and those who must market themselves, will do well to learn how to use it properly. It is a tool that can and should be utilized if you want to build your business. Here are a few tips I have taken away from this class:

  1. Research and get to know your audience. Who are they? What do they need? What are their likes and wants? What social media platforms do they consistently use? The answers to these questions are important and should be one of the first steps when creating a digital media plan.
  2. Create a social media plan. Evaluate what your audience needs and wants and create a plan that will provide those things.
  3. Create content that gives your audience value and create it regularly. As you are researching what your audience needs and wants, this can inform the content you are creating for your social media plan.
  4. Research tools, free and paid, that can help you become efficient in creating regular content such as Canva, Adobe Creative Cloud, Hootsuite, or Procreate to name a few. There are a myriad of choices – all it takes is a little time to research and find the ones that best fit your needs and budget.
  5. Use analytics to monitor your platforms. Most platforms have some analytics built right in. Facebook, Instagram and WordPress all have built in analytics tools to help you learn what is working for your audience.
  6. Be sure to understand all your platform policies and media rules.
  7. Always remember to build relationships with your audience by building trust and providing quality content for them and listening to their needs and wants.
  8. Engage with your audience. Don’t leave a comment, positive or negative, unanswered. Even the biggest companies such as Royal Caribbean and Lego engage with their audience.
  9. Be prepared for any disasters. Know how to deal with anything from bad reviews to post faux pas and everything in between.
  10. Finally, here is a link to a some free alternatives to paid social media marketing tools: https://buffer.com/library/free-marketing-tools

There is so much more to social media and marketing and I have enjoyed the journey. Most importantly, have fun and be social!!

Jen

Social Media Influencers and Marketing

As you may know, at this time, this blog is being used specifically for my Marketing-265 class and it has been a blast so far. I have learned so much in the past four weeks! But one thing I have been reminded of this week is that I am old. I already knew this. However, this week’s blog assignment is to learn about social media marketing influencers and discuss whether I follow any (among other things that I will get to in a moment). So I read my textbook and resources, including a transcript from a 60 Minutes interview with high profile influencers, and then started some research online to find out who the current social media influencers are (which that tells you right there I am old). I had never heard of any of the biggest influencers right now except for the Kardashians and Miranda Sings. And I certainly don’t follow them on social media!!

As of the time of this article by Mediakix, the top social media influencer has a combined follower total across his platforms of 97.4 million followers. That’s staggering! He goes by the name PewDiePie. The article states, “…the social media superstar maintains extreme popularity online and allegedly earns around $12 million each year.” Marketers pay him well to promote their brand and he’s clearly a success.

This type of marketing has a huge reach – especially to the younger generation. I decided to go watch one of his YouTube videos. Yeah, I didn’t get it. I don’t see the appeal. But maybe there are better ones. Anyway, I digress. Brands have an opportunity to be seen by potentially millions of people, just by paying these influencers to promote them in some way. One influencer, Logan Paul, did an off the cuff Dunkin’ Donuts ad in Central Park. It was completely ad-libbed with his own style. The 60 Minutes article states, “When he posted the ad, it was viewed more than seven million times. And Dunkin’ Donuts told us this spot had the same reach as a primetime TV ad. For one day’s work, Logan Paul was paid almost $200,000.” What??? That’s insane!

These influencers have some sort of “it” factor that resonates with millennials and it works. They gain followers, sometimes very quickly, for their silly, zany short video clips and it grows to a point where major companies like Dunkin’ Donuts are paying them hundreds of thousands of dollars to try to persuade their audience to make a purchase. Brands know that they can leverage these influencers, pay them for their influence, and then reach potentially millions of people – all through social media.

It makes sense that Dunkin’ Donuts would use social media influencers to help sell their products. One of their main target markets is teens aged 18-25 and these are the same people following and watching PewDiePie, Logan Paul and the other major social media influencers. The influencers help to build the relationship between the company and the consumer. After all, if Logan Paul likes Dunkin’ Donuts, then why not me?

References

The Top Influencers Dominating Social Media In 2018. (2018, March 07). Retrieved from http://mediakix.com/2018/03/top-influencers-social-media-instagram-youtube/#gs.tipw5u8

Whitaker, B. (2016, October 23). The Influencers. Retrieved from https://www.cbsnews.com/news/60-minutes-kim-kardashian-logan-paul-social-media-influencers/